I was happy to go to work for Wine & Dine a few years ago, because I had a long history with its parent company, and it seemed to be a cheerful place. Pretty girls in pretty dresses with cute shoes and nice pedicures. Just what I wanted to be a few years back (before I got old and bitter).
Best of all, it was only twelve blocks from my back door. Theoretically I could travel door-to-door in ten minutes without breaking a sweat, so long as there was no traffic and the sidewalks were empty. Theoretically, I say; as my neighborhood is perennially clogged with taxis, tourists, and worker-bees, the march often took a long and painful twenty minutes.
Eventually I detested this walk—with its crowds and crosswalks and the amputee beggars who congregated on 6th Avenue between 46th and 47th Streets—and deeply regretted having chosen this job over the one that paid 25% more but was out of town. I hated the job too, as the months went by and I faced up to the fact that I was overworked, underpaid, chronically ill with stress-related health problems. There was also the dawning realization that my coworkers were very very stupid. But this took a while to hit me.
Ignorance Is Bliss. One day I was waiting for the light to change near Radio City Music Hall, and took note of the ancient, frail man beside me. He was 80 years old or beyond, and carrying a saxophone in a bag. The bag had a tag: LARRY STORCH, with Mr. Storch’s phone number. I struck up a conversation. I told him how much I loved his role as Corporal Agarn in F Troop and his cameo as a crazy guru in some Blake Edwards comedy. He was charmed—amazed, really—that anyone even remembered any of that stuff. Faz-baz, quoth I; when I was growing up in the Sixties and Seventies, everyone knew who Larry Storch was.
My saxophone is broken, Larry said. He was taking it to Sam Ash. So he peeled off a block or two later, while I said goodbye (after memorizing his telephone number from the tag).
Then I went around bragging—harrumph, harrumph—that I had just met Larry Storch. At least I bragged for a little while, until I discovered what Larry Storch himself already knew full well: almost no one remembers Larry Storch.
No one at my workplace, anyway. At first this was a real shocker. But I soon discovered that no one at Wine & Dine had ever heard of Ida Lupino or Laurence Harvey either. Briefly I considered enlightening them—Surely you remember this movie or that television program?—but I censored that idea as a bridge to nowhere. There’s a scene in Saturday Night Fever where Karen Lynn Gorney tries to impress John Travolta by saying Sir Laurence Olivier came into the office where she works. Hilarity ensues. Travolta doesn’t know who Laurence Olivier is. The girl makes a bad situation worse by explaining that Laurence Olivier is the old guy in the Polaroid commercial on TV. And so Travolta says something like, “Oh, great, maybe he can get you a free camera.”
The real capper came when I read in the newspaper that Michael Batterberry had died. I’d known Michael Batterberry and his wife Ariane back when I worked in restaurant marketing at American Express, but what I did not know was that Michael was the founder of Wine & Dine magazine. It’s a fantastic story, actually. Michael didn’t just conceive it, he began it as an insert in Playboy magazine called, “The International Review” of such-and-such.
This was back in the days when there were very few gourmet magazines or foodie TV shows. (Julia Child was such a curiosity she got on the cover of TIME magazine.) Michael nurtured this venture for a year or two, shortened the title, and finally sold it to this big publisher.
I related this history during our morning “scrum” at Wine & Dine, and got blank stares. Even our online-publishing vice president at Midtown Magazines had never heard of Michael Batterberry.
I faced up to reality. Nobody at Wine & Dine knew anything about the business they worked for. Or much of anything else. Or cared.
Ignorance and apathy were hardly unique to this magazine, of course. Anyway my mind had plenty of other oddities to idle upon.
There were a lot of Oriental girls about. About half of them had distinctly un-Oriental names. Instead of Suzy Wong, you had Suzanne Blanchard. Instead of Annie Cheung, you had Annemarie Jensen. It was most peculiar. And while some of these were married surnames, most were not. Neither were they adoptive; these women were too old to have been part of the Red Chinese Baby Fad and too young to be Korean War Orphans. Clearly they had picked names that were common, Western and easy to spell. (Incidentally, it wasn’t enough for a name to be classic and old-American. Those fine old Virginia names Urquhart and Taliaferro would never make the cut. Too weird and foreign-looking! Lee wouldn’t work either…for somewhat different reasons.)
I had a good guess why these ladies had taken on their simple “American” monikers. It was so their racial background would not scream from the top of the résumé whenever they applied for a job. They weren’t ashamed of their origin or family names; they just wanted the hiring manager’s first reaction to be, Oh look, Catherine Charlton went to Duke, instead of: Oh wow, another Cathy Ching.
There’s a lot of silliness and whimsy in this situation. Everyone noticed the incongruous names, but it seemed verboten to talk about them. Taboos are catnip for me. Humorously, obliquely, I’d say, “Annemarie Jensen! Gosh, my grandmother was a Jensen. I wonder if Annemarie and I are related?” And then I’d smile blandly while everyone else in the room visibly stiffened.
An Appalling Place. I started out in the editorial department of Wine & Dine but since I worked for the online edition, I regularly met with the “developers,” who inhabited a filthy, ill-lit warren two floors above me. It really was a sty, an extreme caricature of a crowded, ugly developers’ space. The techies sat cheek-by-jowl along white melamine countertops about 20″ deep, their noses up close to their monitor and laptop screens. Paper plates, sauce bottles, and other detritus of past lunches littered the window sills and tables. The worn, torn, shredded grey carpeting hadn’t been vacuumed in years. Dead flies and mouse turds occasionally tumbled out of the HVAC vents and ceiling panels.
The developers were mostly slobs, dressed in hoodies and sneakers that should have gone to Goodwill ten years ago. Six Caucasian and two Chinese developers huddled together (side-by-side, back-to-back) between the first pair of counters. Farther back, behind a partition, was Stinky-winky Land. You had East Indians, Pakistanis, and one very raffish, Jewish concert musician and composer who did contractual dev work so he could tour with symphonies when he wanted to, and not have to struggle for gigs at weddings and bar mitzvahs.
The South Asians were mostly there on contract, through an Indian company called Cognizant. Two or three years before I arrived, someone in management was sold on the idea of “offshoring” and “outsourcing” most of our development work, with the result that we had some Indians on site who were there merely to coordinate with the Indians in India, and other Indians on site who did nothing at all but useless make-work projects that were conjured up because our contract with Cognizant had another two years to run and we had to give them something to do.
Devland was an appalling place. I thanked my lucky stars that I worked down in Editorial, among normal, hygienic people in ample offices and wide cubicles; where the carpets were clean and plants got watered and mouse turds didn’t tumble from the ceiling. My daily nightmare was that someday, somehow, I might be exiled to the 11th floor, to work amongst this crowd. The likelihood of this seemed remote, up until the very day that I was exiled there.
The Culture Wars. In the meantime I took in the cultural conflict between the two groups. Down in Online Editorial, the devs were regarded as stubborn, difficult, lazy, and usually out of the office. If you go to the corporate-gossip websites, e.g. Glassdoor.com, you’ll find complaints that the devs need to improve their “work ethic.” Nearly all the devs took Wednesday off. Officially they were “working at home,” but no one in Editorial was fooled. You could e-mail or telephone one of the devs about some emergency on Wednesday, but whatever your problem, it was never going to get fixed till Thursday. Ha ha ha!
Devs made fixes and updates to the Wine & Dine site as seldom as they could. The devs called the updates “sprints,” and initially made them every two weeks. If you wanted to change something on the Wine & Date site, it had to be finished and approved by the Tuesday of the “sprint,” so that it would be “live” on Friday. Editorial complained about this for years, and finally the devs changed to a policy of “continuous enhancement” and “Agile development,” whereby the Wine & Dine website could be updated any day of any week, provided Editorial screamed loudly enough.
When I got kicked upstairs to Devland, I quickly sank into the lazy, slobby mode of the developers, and saw the other side of the argument. The editors and designers were fickle; they always wanted something done right away, and whatever you did for them, it wasn’t enough. You took Wednesday off because by Tuesday evening you needed a goddamned break, for crying out loud. When we declared that no new deployments, no “sprints” could be added on Monday or Friday, it wasn’t to be arbitrary, but to reserve some quiet time for work and testing. We said there could be no discussion meetings between Development and Editorial on Monday, Wednesday, or after 3 on Friday. We laid down these rules out of practicality and principle. Editorial were ditzy and undisciplined.
Editorial didn’t like us, said we were lazy and unhelpful. When the Truth was that Editorial had this nutty notion that all we had to do was Push a Button to work our magic. They didn’t realize how much trouble it was to write new code, and test it, and throw it out, and write it again…
From our filthy perch in Devland we gazed down and judged harshly. The Editorial people were stupid stupid stupid. They knew how to type and go to lunch, and that was about it. They were capricious. Irresponsible.
Your Obedient Servant, the Project Manager. Irresponsible because they couldn’t or wouldn’t take ownership of their own actions. They had these things called “project managers” carry their desires to us. Now, these project managers were nothing like old-fashioned project managers from engineering or construction, with their timelines and Gantt charts. Our project managers were typical of most modern project managers. They were basically clerical, administrative employees who filled many of the same functions that used to be served by low-level supervisors and secretaries (remember secretaries?) Supposedly they communicated the desires of one end of the business (editorial or marketing) with another end (the developers), but their real purpose was to keep the two ends peacefully separated. Relations between the two departments were marked by petulance and mutual suspicion. Editorial felt scorned by Development, and scorned back in return.
Thus the project manager as referee. The devs habitually thought of the PMs as flunkies of Editorial, but actually the PMs answered to a different department entirely, a cluster of managers with vague responsibilities and even vaguer titles (e.g., Vice President, Digital Content Strategy). Whatever their personal attributes, project managers had the stupidest, least effective roles of all. They weren’t “managers,” they weren’t decision-makers, and they had no real skills. Their job was merely to make noise and send e-mails, and that is how they spent most of their work days.